Remember the Hawk Tuah girl? Hailey Welch’s 15 minutes of fame may be over, but the internet hasn’t heard the last of her. Far from it—she’s recently launched an AI-powered dating app that aims to solve modern dating problems… just in time for women nationwide to openly embrace the 4B movement. If what women need isn’t better dating toolsss but rather a break from men altogether, it’s gotta be a rough time to be a dating app developer.
Women across the United States are making it abundantly clear: they’re DONE. Ladies are stepping away from the dating scene, driven by men’s voting patterns, which reflect a glaring lack of understanding of the challenges women face—especially in reproductive health and domestic violence. Climate change is another factor. After all, who wants to bring children into a boiling planet? The 2024 presidential election held a mirror up to the U.S. population, and many women didn’t like the reflection they saw: a group of men unwilling to do the bare minimum.
That’s a lot to process, and yet… enter Pookie Tools. Yes, that’s actually the name of Hawk Tuah’s app. Its features, supposedly designed to address modern dating woes, are a little… odd. Chat starters? A Bald Predictor? A Height Detector? These feel more like party tricks than solutions to the deeper frustrations women feel with men. A height analysis isn’t going to fix the problem of women feeling unsupported at best and preyed upon at worst.
Hailey Welch’s pivot from reigning meme queen to dating app creator does highlight one thing: she’s correctly identified that women are dissatisfied with their romantic options and want a better way forward. Honestly, her app feels weirdly appropriate for this “down with dating” moment. Pookie Tools pokes fun at men’s insecurities while subtly reminding women that they deserve better and don’t have to settle for whatever Brad or Chad is currently in front of them. Whether intentional or not, the app has tapped into the broader trend of women reclaiming power in their personal lives by insisting on more from their romantic relationships.
Why is this so profound? Well, women aren’t just angry. Anger fades. Women are over it. They’re tired of carrying the mental load in households where they aren’t the only adult. They’re done shouldering the sole responsibility for birth control. They’re particularly fed up with barely competent men getting promoted over them. And they’re exhausted from not being able to walk safely at night without fearing blame for their own assault if it happens. Dating apps—and the men on them—aren’t offering what women actually want: substance over swiping.
Pookie Tools's existence suggests that men might sense they need a nudge, but AI isn’t going to fix the problem. Accountability is where it’s at, m’dudes. Heck, the app even includes a zodiac compatibility tools, which shows women are still seeking meaningful connections—they’re just not as interested in finding them with men.
Pookie Tools is fun and all, and it’s welcome to enjoy its moment. But the real trend worth noting? Women are realizing that men are often just like the app: fun, but not substantial. Hailey Welch might really be onto something here. Maybe we can’t fix the man, but we’re definitely allowed to laugh—and keep swiping.
